The Irish band Inhaler has released a new music video for their song ‘If You’re Gonna Break My Heart’, taken from their second album ‘Cuts and Bruises’. The track follows previous singles ‘Love Will Get You There’ and ‘These Are The Days‘. The video draws inspiration from Spaghetti Westerns and incorporates AI technology. The band engaged with their fans through their discord channel, asking them to create AI-generated imagery, which was used in the video’s teaser prior to its release.
About this song, the band says:
“Whilst on tour in America last year we were listening to a lot of music by some of the great American writers such as Bob Dylan, The Band, Bruce Springsteen etc. Listening to these artists while travelling on big open highways resonated with us and helped shape this song into making us sound more like a live band than we had before.”